Gwen Stefani Launched Her Own Makeup Brand

When you think of Gwen Stefani, what comes to mind? Perhaps platinum blonde hair, a bold red lip and a sleek cat-eye. Stefani has been steadfast in her signature makeup look since the ’90s—now you can achieve the look too. The singer recently launched a makeup line called GXVE, pronounced “give.”

People reports that the launch party for GXVE took place at Mama Cozza’s Italian restaurant in Anaheim, California, where her parents had their first date. “I feel like every single thing I’ve ever done in my entire life — and I’m speaking from my heart and my truth — it has led to this moment,” Steffani said at the event. “I don’t know why I didn’t do this sooner.”

Steffani told ELLE.com“My looks were always inspired by old Hollywood: the red lips, the matte powder, the cat-eye, sharp brow,” so it’s no surprise the launch will be packed with these products. The collection will include matte and satin lipstick ($26), eyeshadow ($28), eyeliner ($21), brow pencil ($24), brow sculptor ($24) and an oil primer ($48), and are now available on Sephora’s website. On March 10, the line will debut at in-person Sephora stores.

Steffani told ELLE.com that people have been asking her for 35 years what lip color she’s sporting, which is why the shade “Original Recipe” ($26) will be her hero product. She told the outlet that she’s done her own makeup forever and even worked as a makeup artist before her singing career took off, so she’s no newbie to the industry.

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